[ Virtual Try-On Web/App ] – for Shiseido Group (2019 to 2021)

I have worked with Shiseido Technology Acceleration Hub which specializes in AI technologies and creating SaaS and B2C projects. Built Makeup Virtual Try-On experience for different makeup brands under the Shiseido group (Shiseido, Laura Mercier, Bare Minerals, NARS, etc.) on their official website and APP.

Role: Product Designer

Team: Technology Acceleration Hub of Shiseido (AI technology: Machine Learning and Computer Vision)

Main Task

• Collect data and Label them by internal labeling tool.
• Collect research findings and competitor analysis to develop user experience insights for ideation.
• Mature scanning makeup products and designing makeup looks using Adobe Photoshop for ideal VTO results.
• Make related UI design and create component library by use Figma and Sketch to comply with each brands’s style .

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Design Process

• Understand. Review clients’ requirements, collect information from marketing teams, and conduct research and competitor analysis (Sephora, BeautyCam)
• Ideate. Sketch out logical solutions for end-user.
• Prototype. Design VTO demonstration with engineers.
• Test. Provide demo to clients (makeup brands under Shiseido Group), get feedbacks and make adjustment.
• Develop. Incorporate the testing result into the next iteration. 
• Deliver. Deliver ideal VTO feature to brands for launch purpose.

Accomplishments

1. Launched Virtual Try-On features to different makeup brands under Shiseido Group:
   • Launched Bare Minerals website virtual try-on in 2020:
     • Example of Lip product result (Please click “Virtual Try On”): https://www.bareminerals.com/new/new-arrivals/mineralist-hydra-smoothing-lipstick/Usmastermineralist.html
   • Laura Mercier website virtual try-on in 2020
     • Example of Eye product result (Please click “Virtual Try On”): https://www.lauramercier.com/virtual-try-on/caviar-stick-eye-color-prod450002.html?dwvar_prod450002_color=Sugarfrost&cgid=cat00018
   • Nars website virtual try-on in 2021
   • Launched bShiseido, Shiseido US and Shiseido Global website virtual try- on in 2021
     • Example of Eye product result (Please click “Virtual Try On”): https://www.shiseido.com/us/en/kajal-inkartist-shadow-liner-brow-9990000000168.html?cgid=makeup
   • Laura Mercier IOS virtual try-on in 2020 (Launch later)

2. Created Makeup products tuning tool and guideline for different marketing teams of makeup brands under Shiseido Group.

The tuning tool features include: Color tuning and texture tuning