This project involved working as a Product Designer in the Technology Acceleration Hub of Shiseido, specializing in AI technologies and creating SaaS and B2C projects. I collaborated with various makeup brands under the Shiseido group to build Makeup Virtual Try-On experiences on their official websites and apps, collecting data, conducting research, and designing UI components to deliver ideal results.
Role: Product Designer
Team: Technology Acceleration Hub of Shiseido (AI technology: Machine Learning and Computer Vision)
Main Task
- Collect data and Label them by internal labeling tool.
- Collect research findings and competitor analysis to develop user experience insights for ideation.
- Mature scanning makeup products and designing makeup looks using Adobe Photoshop for ideal VTO results.
- Make related UI design and create component library by use Figma and Sketch to comply with each brands’s style .
Design Process
- Understand. Review clients’ requirements, collect information from marketing teams, and conduct research and competitor analysis (Sephora, BeautyCam)
- Ideate. Sketch out logical solutions for end-user.
- Prototype. Design VTO demonstration with engineers.
- Test. Provide demo to clients (makeup brands under Shiseido Group), get feedbacks and make adjustment.
- Develop. Incorporate the testing result into the next iteration.
- Deliver. Deliver ideal VTO feature to brands for launch purpose.
Accomplishments
- Launched Virtual Try-On features to different makeup brands under Shiseido Group:
- Launched Bare Minerals website virtual try-on in 2020:
- Example of Lip product result (Please click “Virtual Try On”): https://www.bareminerals.com/new/new-arrivals/mineralist-hydra-smoothing-lipstick/Usmastermineralist.html
- Laura Mercier website virtual try-on in 2020
- Example of Eye product result (Please click “Virtual Try On”): https://www.lauramercier.com/virtual-try-on/caviar-stick-eye-color-prod450002.html?dwvar_prod450002_color=Sugarfrost&cgid=cat00018
- Nars website virtual try-on in 2021
- Launched bShiseido, Shiseido US and Shiseido Global website virtual try- on in 2021
- Example of Eye product result (Please click “Virtual Try On”): https://www.shiseido.com/us/en/kajal-inkartist-shadow-liner-brow-9990000000168.html?cgid=makeup
- Laura Mercier IOS virtual try-on in 2020 (Launch later)
- Launched Bare Minerals website virtual try-on in 2020:
2. Created Makeup products tuning tool and guideline for different marketing teams of makeup brands under Shiseido Group.
The tuning tool features include: Color tuning and texture tuning
Hui YANG (She-a) 